French atelier Toyine, renowned for its enchanting woven-to-order textiles, and Jouffre, master creators of upholstery and curtains, collaborated to bring a unique collection of curtains to life in the New York showroom.
In a celebration of French savoir-faire, TOYINE’s intricately woven textiles have been reimagined, adding another level of complexity to the weaving process, complemented by JOUFFRE’s haute couture craftsmanship. Toyine and Jouffre’s design team worked together to develop drapery designs custom woven panel by panel to match the architectural details of the showroom space—coordinating across an ocean for a truly exceptional result.
The design team at Jouffre created custom-fitted massive mirrors in the style of French doors, opening the space dramatically for an airy, Parisian feel. Above them hang brand-new poles in an antique bronze finish, carefully crafted and custom fit by Gauthier & Cie to the curved architecture. Large-scale Roman shades of a glittering golden polyamide sit within the niches of the space.
The golden details converse beautifully with the lurex base of a towering curtain of terracotta linen, cotton, and silk in a diamond-patterned double weave. Jouffre’s team of seamstresses emphasized the handwoven details of Toyine’s pieces, with custom selvedge-edge fringe details and perfectly aligned striping patterns meticulously hand-sewn and finished. Across the space, a complementary tussah-silk drape framed the wall with a custom-woven degradé in blooming mohair yarns that relaxed onto the floor with a satisfying break.
Toyine curated the showroom in subtle tones of varied hues, with earthy colors that evoke the soft light, foliage, and landscapes of a morning walk through the countryside. The showcase featured three large paintings by Yolande Batteau X Callidus Guild—original and abstract compositions on shaped panels layered in dreamlike palettes of lime and water-based medium. Peter Lane’s monumental ceramic coffee table served as a grounding centerpiece, with its significant steel base and beautifully textured surface. His vessels tied the space together, adding texture, character, and intrigue. The terracottas, olives, taupes, and apricots of Toyine’s textiles harmonized with the natural glazes of Peter’s ceramics and the dreamy hues of Yolande’s paintings. Toyine’s throws, pillows, and trims softened the ambiance, creating a warm and relaxed feeling, as though the space was an extension of her own living room.
The curation also highlights the contributions of female designers and artisans: Toyine’s textiles, Yolande’s paintings, and La Cachette chairs by Charlotte Perriand all contribute to a distinctively refined and soft ambiance. A sculptural and substantial selenite mirror by Yolande and Callidus Guild, gilded in gold leaf, adorns the marquetry niche by Lison de Caune, hanging on a decorative knob custom-turned in Jouffre’s workshop.
The event marked a significant step forward in the launch of Jouffre’s Audeamus project, a program focused on reselling and reupholstering archival vintage pieces from historic designers. An organically shaped sofa by Federico Munari (circa 1950s) was upholstered in a slubby textured olive fabric from Toyine’s Phinda Re collection, while two Clam chairs by Arnold Madsen (c. 1944) were upholstered in a cream stripe. On two of Charlotte Perriand’s La Cachette chairs (c. 1968), a rust and ivory fabric embraced the forms, with stripes aligned to match the interlocking planes of the chair’s wooden structure. In dialogue with these vintage pieces, a Shell Chair from Jouffre’s signature micro-edition collaboration with GRADE New York was upholstered in a chenille construction from Toyine’s Fe Karoo collection.
While the vintage furniture and natural tones gave the space a classic feel, it was simultaneously updated with cutting-edge art de vivre technology from Henri. The lights, sounds, and mechanisms of the showroom responded to a single control panel managing brand-new motorized drapery panels and state-of-the-art speakers. Bright technicolor accents from lighting fixtures by TILT Brussels enlivened the atelier—a result of an upcycled collaboration between Toyine’s atelier and the lighting studio to fabricate signature pieces from the plastic waste cones that once held her yarns.
The showroom launch embodied Jouffre’s ethos of collaborative design, showcasing work from a global collective of master artisans. The five distinct drapery treatments on view highlighted the drape and custom capabilities of Toyine’s fabrics. The result was a highly considered environment that celebrated the artistry and precision of the weavers in Toyine’s atelier and the seamstresses in Jouffre’s workshop.