Oui Design! Résonance, hosted by Jouffre in collaboration with Par Excellence and Villa Albertine, shone brightly among the events of this year’s New York Design Week. Open studios and artisan demonstrations gave attendees an inside look into the process that went into creating the wondrous work displayed. The exhibition debuted with great anticipation, featuring keynote speeches from French Minister Olivia Grégoire, emphasizing the importance of Franco-American business and design relations, and Sonia Park, NYCxDesign Board Advisor who celebrated Jouffre’s contribution to the city’s growing role in sustainable design. Guests indulged in a tasteful cocktail gathering that later evolved into an energetic disco party, enhancing the vibrant atmosphere of the evening. As reported by Design Milk, this exhibition was “a fantastical playground of unfettered creativity” and one of the largest in Jouffre NYC’s history. L’écho showcased three different scenes to encapsulate the theme: bringing the traditions of the past into the sustainable future of design. Whether walking through the meticulously curated showroom, lingering on the “Dreamscape” bedroom, or admiring the iconic Maison Royere collection accompanied by vintage pieces from Jouffre’s Audeamus Project, the atelier’s dedication to craftsmanship, comfort, and sustainability is undeniable.
Jouffre’s collaboration with Enkev in this exhibition represents a fusion of innovative thinking and heritage craftsmanship. Enkev has led the charge in creating forward-thinking natural materials that seamlessly integrate with today’s production methods. This dynamic partnership explores how historical upholstery practices and environmental awareness can coexist within a framework of cutting-edge design. Enkev introduces a range of renewable options, including Cocolok and Taillok—coconut fibers and horsehair enhanced with natural latex—alongside Needled Coir and Horsehair—robust fiber pads quilted onto burlap—and responsibly sourced American Wool. By integrating these ground-breaking materials with time-honored techniques such as hand-tied springs and locally sourced textiles, Jouffre reaffirms its place at the cornerstone of high-end, custom design. This partnership not only advances Jouffre's commitment to ecological responsibility in its upholstery practices, but also sets the stage for future advancements in the field. As quoted by AD Middle East, this exhibition “highlights re-engineered upholstery materials made by Enkev in partnership with Ateliers Jouffre, showcasing the blend of craft and tech innovation.”
These materials laid the foundation for the statement pieces of L’écho. Jouffre’s Design Director, Taylor Scott Ross, spoke with Homes and Gardens in detail about the L’écho scenes and Jouffre’s sustainable design-craft methods and ideologies evident within the exhibition and beyond. In the showroom, an elegant tableau unfolds, showcasing an array of bespoke upholstered creations that echo previous partnerships.
The Cage Sofa from Studio Giancarlo Valle, a refined update of the 2021 Cage Chair, sits centerstage. The interwoven oak frame acts as the perfect resting place for Sedallo's luxuriously soft alpaca fur. A collaboration between Jouffre and RRP, the Henge Club Chair introduces a fresh perspective to the Henge Collection. Their flowing, sculptural shapes, inspired by natural erosion, are enveloped in the locally-sourced fabric from Chapas Textiles. The Echo Chair, designed by Ross himself, juxtaposes two vibrant variations of the dynamic Sophia Rose fabric from Brooklyn-based weaver rruka.
The Stormy Gray Travertine from BAS Stone adorning the geological wood of the Caverna Table by Jouffre’s Rich King Sison perfectly complements the walnut and Patagonia quartzite of Gregory Beson’s Pina Coffee Table. The dense natural wood present in the showroom is contrasted by soft sheers and a new drapery concept from Jouffre’s Edward Meade, the Tied Pleat. In the “Dreamscape” suite of L’écho, the focus shifts toward the future. The Echo Bed by Jouffre’s Nikki Bregman, wrapped in two hues of Musica fabric by Sedallo, nurtures dreams and imagines what's to come. Its playful forms and dynamic lines highlight how eco-friendly craftsmanship can blend imagination and bold expression.
In the Iconique scenography, the Maison Royère collection takes center stage, where Jean Royère's timeless designs have been revived using Enkev’s natural materials. Meanwhile, select pieces of the Audeamus Project catalog, displayed on the very crates that they traveled to the Jouffre workshop in, showcases a curated selection of vintage furniture pieces by renowned designers, restored and prepared by Jouffre. This meticulous refurbishment reflects Jouffre's deep commitment to upcycling and ecological balance, breathing new life into classic designs while embracing its principles of sustainability.
L’écho exemplifies Jouffre's unwavering pursuit of innovation and respect for tradition. Through a careful balance of reimagined classics, responsibly restored vintage pieces, and imaginative new designs, this exhibition reaffirms the atelier's commitment to conscientious craftsmanship. With events like Oui Design! Résonance, Jouffre aims to build a community of like-minded collaborators and shape a more sustainable future for the world of bespoke design.
All upholstered designs showcased in L’écho are available made-to-order, providing a unique opportunity to customize each piece to perfectly match individual tastes and bring tailored visions to life.